Most ambitious SME leaders will hit a point where their passion, their knowledge of their proposition, and/or their personal network, aren’t enough to fuel the next stage of growth. They need to win new customers - and that's where sales gets even harder.

To break through, you need a sales function that is modern, professional and an effective driver of growth.  

The SPEAR Framework gives you exactly that - it's a complete sales operating system that helps you confidently attract and win new customers and grow your revenues.

It’s built for SMEs who want to compete - not just with their peers, but with the big players too.


The SPEAR framework is made up of the five key pillars of a modern sales function.

It comprises the sales tools, processes and capabilities that you need to:

1. Improve win rates
2. Increase deal values
3. Shorten sales cycles and
4. Generate more qualified opportunities.