The SPEAR™ framework helps SMEs sharpen their sales edge and confidently win more business

S
Strategy

Establishes the sales' function:

  • Goals

  • Resources

  • Ideal Client Profile

  • Propositions

Plan
P

Turn strategy into structure

  • Structure

  • Process

  • Recruitment

  • Governance

Assist
A

Enablement:

  • Technology

  • Assets

  • Coaching

  • Techniques

Refine
R

Continuous improvement:

  • Learning

  • Orchestration

  • Optimising

  • Progress

S.P.E.A.R. TM   - A modern sales system that helps SMEs win more valuable contracts, more often.

Based on sales best practices developed at Microsoft, BT, Siemens, Sopra Steria and CenturyLink.

The SPEAR framework will help you:

1. Improve sale win rates
2. Increase deal values
3. Close sales faster
4. Generate more qualified opportunities.

S
Strategy
P
Plan
E
Engage
A
Assist
R
Refine
S.P.E.A.R. TM  A modern, holistic sales system that helps SME sales leaders win more, win bigger and win faster.
  • Most ambitious SME leaders will hit a point where their passion, their knowledge of their proposition, and/or their personal network, aren’t enough to fuel the next stage of growth. They need to win new customers - and that's where sales gets even harder.

  • To break through, you need a sales function that is modern, professional and an effective driver of growth.  

  • The SPEAR Framework gives you exactly that - it's a complete sales operating system that helps you confidently attract and win new customers and grow your revenues.

    It’s built for SMEs who want to compete - not just with their peers, but with the big players too.

    The SPEAR framework is made up of the five key pillars of a modern sales function.

    It comprises the sales tools, processes and capabilities that you need to:

    1. Improve win rates
    2. Increase deal values
    3. Shorten sales cycles and
    4. Generate more qualified opportunities.

Alex Henneberg

Over a 25 year sales career I’ve worked as a strategic sales lead and in coaching and management roles for large enterprises such as Microsoft, BT, Siemens and CenturyLink.

I have helped organisations win over $1bn of business and achieve 70% win rates.

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Helping sharpen your
Sales performance

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”

Zig Ziglar

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”

Zig Ziglar

 For advice on any sales related issue please email me at alex@spear-sales.com or below