Most ambitious SMEs hit a point where their passion, their knowledge of their proposition and their personal network aren’t enough to fuel the next stage of growth. They need to win new customers and that's where sales gets even harder.

To break through, you need a sales function that is modern, professional and an effective driver of growth.  

The SPEAR Framework gives you exactly that - it's a complete sales operating system that helps you confidently attract and win new customers and grow your revenues.

It’s built for SMEs who want to compete not just with peers, but with the big players too.


The SPEAR framework is made up of the five key pillars of a modern sales function.

It comprises the sales tools, processes and capabilities that you need to improve win rates, increase deal values, shorten sales cycles and generate more qualified opportunities.