
The SPEAR™ framework helps SMEs sharpen their sales edge and confidently win more business
Establishes the sales' function:
Goals
Resources
Ideal Client Profile
Propositions
Turn strategy into structure
Structure
Process
Recruitment
Governance
Customer journey:
Preparation
Lead Generation
Qualification
Discovery & Proposal
Negotiate & Close
Deliver & Develop
Enablement:
Technology
Assets
Coaching
Techniques
Continuous improvement:
Learning
Orchestration
Optimising
Progress

S.P.E.A.R. TM - A modern sales system that helps SMEs win more valuable contracts, more often.
Based on sales best practices developed at Microsoft, BT, Siemens, Sopra Steria and CenturyLink.
The SPEAR framework will help you:
1. Improve sale win rates
2. Increase deal values
3. Close sales faster
4. Generate more qualified opportunities.

It’ll take you around five minutes to complete. You’ll then automatically receive a personalised report that highlights your sales strengths, pinpoints areas for improvement and gives you practical recommendations to help you hit your sales targets faster.
Identify "quick wins" and the value to you of sales coaching
Sales course and workshop content
The SPEAR blueprint for sales success
Alex Henneberg
Over a 25 year sales career I’ve worked as a strategic sales lead and in coaching and management roles for large enterprises such as Microsoft, BT, Siemens and CenturyLink.
I have helped organisations win over $1bn of business and achieve 70% win rates.
Testimonials









