The SPEAR framework for sales success

Strategy
S
  • Ideal Customer Profile

  • Proposition & positioning

  • Targets & budget

Plan
P
  • Resource management

  • Forecasting

  • Compensation & motivation

Engagement
E
  • Prepare

  • Lead generation

  • Discover & Qualify

  • Design & Present

  • Negotiate & Close

  • Deliver & Grow

Accelerators
A
  • Enablement training & collateral

  • Sales process

  • Sales methods

Regulate
R
  • o

Engagement with prospects and customers is at the heart of selling and sits in the middle of the SPEAR framework.

The Sales Engagement skills course is for people leading day to day sales activities. It covers key skills such as lead generation, qualifying prospects, discovering needs, presenting compelling proposals and closing sales.

The Sales Foundation course is aimed at Startup founders and SME senior managers. The course covers creating a sales Strategy, Plan and process as well as how to establish "Accelerators" such as sales enablement and orchestration tools which provide opportunities to differentiate.  

This holistic view of the sales function sets the SPEAR framework apart from many other programmes, which often focus on just one or two engagement skills.

To find out more Contact Me for a free 30 minute consultation.

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Planning

Planning
  • Sector plan

  • Account plan

  • Deal plan

  • Meeting plan

  • Call plan

  • Lead plan

Lead Generation
  • Call plan

  • Email

  • Lead magnets

  • Website

  • Social media

  • etc

Qualify & Discover
  • BANT/MEDDIC

  • Stakeholders

  • Pain points

  • Questioning skills

  • Objection handling

Present Proposal
  • Differentiators

  • Business case

  • Writing skills

  • Presentation skills

Negotiate & Close
  • Closing skills

  • Risk

  • Anchors

  • Lessons learned

  • Close plan

Deliver & Grow
  • Upsell

  • Cross-sell

  • Re-sell

  • Referrals

  • Case study

Common traits of successful salespeople

Extraversion
Empathy
Conscientious
Openness
Resilience

Support functions

Strategy
1
  • Vision

  • Market positioning

  • Targets and KPIs

Management
2
  • Sales Plan

  • Recruitment, Culture & Growth

  • Measurement & incentives

Process
3
  • Consistency

  • Pipeline management

  • Efficiency

Method
4
  • Sale progression

  • Faster results

  • Best practice

Enablement
5
  • Collateral

  • Training

  • Proposal content

Orchestration
4
  • Automation

  • KPI Monitoring

  • Customer insights

Sales Skills

Plan
1
  • Identify Target Market

  • 6 Whys and a Who

  • Value proposition

Generate Leads
2
  • Lead Gen methods

  • Objection Handling

  • Lead magnets

Qualify & Discover
3
  • Qualifying leads

  • Shorten sales cycle

  • Discovery questions

Present Proposal
4
  • Differentiated business value Writing skills

  • Presentation skills

Negotiate & Close
5
  • Closing techniques

  • Anchoring

  • Close plan

Deliver & Grow
4
  • Lessons learned

  • Onboarding

  • Account Planning