The SPEAR™ Sales Operating System helps SMEs sharpen their sales edge and confidently win more business

S
Strategy

Establishes the sales' function:

  • Goals

  • Resources

  • Ideal Client Profile

  • Propositions

Plan
P

Turn strategy into structure

  • Structure

  • Process

  • Recruitment

  • Incentives

  • Nurture

  • Governance

Assist
A

Enablement:

  • Technology

  • Assets

  • Coaching

  • Techniques

Refine
R

Continuous improvement:

  • Learning

  • Orchestration

  • Optimising

  • Progress

The S.P.E.A.R. TM Sales Operating System helps sellers:

1. Improve win rates
2. Increase contract values
3. Close sales faster
4. Generate more qualified leads
‍

What are SPEAR's credentials?
The skills, techniques and frameworks behind SPEAR sales have helped SMEs and large organisations win over £1bn of revenue and achieve win rates over 60%.
‍
They've been developed and field-tested over 30 years of sales experience at organisations like Microsoft, BT, Siemens, Sopra Steria and CenturyLink.

S
Strategy
P
Plan
E
Engage
A
Assist
R
Refine
S.P.E.A.R. TM  A modern, holistic sales system that helps SME sales leaders win more, win bigger and win faster.

  • Most ambitious SME leaders will hit a point where their passion, their knowledge of their proposition, and/or their personal network, aren’t enough to fuel the next stage of growth. They need to win new customers - and that's where sales gets even harder.

  • To break through, you need a sales function that is modern, professional and an effective driver of growth.  

  • The SPEAR Framework gives you exactly that - it's a complete sales operating system that helps you confidently attract and win new customers and grow your revenues.

    It’s built for SMEs who want to compete - not just with their peers, but with the big players too.

    The SPEAR framework is made up of the five key pillars of a modern sales function.

    It comprises the sales tools, processes and capabilities that you need to:

    1. Improve win rates
    2. Increase deal values
    3. Shorten sales cycles and
    4. Generate more qualified opportunities.

1
Business Owners, Sales Managers & CRO's
‍
Click HERE to take the Sales Moderniser Assessment

You’ll receive a personalised report on your sales function efficiency, with recommendations if any gaps are found.

2
B2B salespeople:

Click HERE to take the Seller Persona Assessment



You’ll receive a personalised report identifying your natural  sales "persona" and recommendations for hitting your sales targets faster.

1
Click HERE to take the SPEAR sales assessment

It’ll take you around five minutes to complete. You’ll then automatically receive a personalised report that highlights your sales strengths, pinpoints areas for improvement and gives you practical recommendations to help you hit your sales targets faster.

2
Click HERE to book a FREE 30 minute consultation

Identify "quick wins" and the value to you of sales coaching

3
Click HERE for an overview of SPEAR Services

Sales course and workshop content

4
Click HERE for the SPEAR blog

The SPEAR blueprint for sales success

Take the Sales Challenge AssessmentBook a Free ConsultationSPEAR’S SERVICESIntro to Spear blog

Alex Henneberg

Over a 30 year sales career I’ve worked as a strategic sales lead and in coaching and management roles for large enterprises such as Microsoft, BT, Siemens and CenturyLink.

I've helped founders, sellers and managers in SMEs and large enterprises, win over £1bn of business and achieve 60%+ win rates.

Connect on LinkedInTestimonials
Helping sharpen your
Sales performance

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”

Zig Ziglar

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”

Zig Ziglar

 For advice on any sales related issue please email me at alex@spear-sales.com or below

Company
HomeAboutThe SPEAR frameworkServicesTestimonials ResourcesContact us
Resources
An introduction to the SPEAR Sales blueprint
About
DisclaimerPrivacy policy
Copyright © 2025 SPEAR SALES COACHING