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Spear Sales helps SMEs win UK Public Sector contracts - with skills training, 1:1 coaching and a proven sales process aligned to how the Public Sector buys.

Small gains, big results

Improve each of four sales levers by just 5% and your sales velocity – the revenue your pipeline produces each month – rises by 22%.

Sales velocity = leads × win rate × average contract value ÷ time to close.
1.05 × 1.05 × 1.05 ÷ 0.95 = 1.22, a 22% increase.

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Modern sales thinking for SME leaders.

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Companies worked with and some of the sales won:

Microsoft
Sopra Steria
BT
CenturyLink

A highly competitive consulting and SaaS contract that provided BUPA with cloud and business application services.

A multi-million pound IT infrastructure contract with the NHS that helped securely integrated multiple departments into one identity.

Multiple Responsible AI use cases with NHS Hospital Trusts.

A joint partnership contract that established a Trusted Research Environment for 5m users.

Multiple highly competitive £30m+ digital transformation contracts with local authorities.

A £5m+ multi-year transformational support and IT services contract with the Health and Safety Commission.

A £250m+ joint venture programme with the Cabinet Office.

A major IT contract with the Ministry of Justice, competing against established incumbent government contractors.

A multi-year IT contract supporting a number of Public Sector clients. in partnership with a major European IT provider.

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S.P.E.A.R. TM  A modern, holistic sales system that helps SME sales leaders win more, win bigger and win faster.

  • Most ambitious SME leaders will hit a point where their passion, their knowledge of their proposition, and/or their personal network, aren’t enough to fuel the next stage of growth. They need to win new customers - and that's where sales gets even harder.

  • To break through, you need a sales function that is modern, professional and an effective driver of growth.  

  • The SPEAR Framework gives you exactly that - it's a complete sales operating system that helps you confidently attract and win new customers and grow your revenues.

    It’s built for SMEs who want to compete - not just with their peers, but with the big players too.

    The SPEAR framework is made up of the five key pillars of a modern sales function.

    It comprises the sales tools, processes and capabilities that you need to:

    1. Improve win rates
    2. Increase deal values
    3. Shorten sales cycles and
    4. Generate more qualified opportunities.

Are you selling to the NHS and Public Sector in the most effective way?

Take the Healthchecks below to find out:

1
Business Owners and Sales Managers
‍
Click HERE to take the Sales Function Healthcheck

Generate a report on your sales function efficiency, with recommendations if any gaps are found.

2
B2B salespeople:

Click HERE to take the Seller Persona Healthcheck



Identify your natural  sales "persona", your strongest stage in a B2B sale journey and where there may be gaps.

1
Click HERE to take the SPEAR sales assessment

It’ll take you around five minutes to complete. You’ll then automatically receive a personalised report that highlights your sales strengths, pinpoints areas for improvement and gives you practical recommendations to help you hit your sales targets faster.

2
Click HERE to book a FREE 30 minute consultation

Identify "quick wins" and the value to you of sales coaching

3
Click HERE for an overview of SPEAR Services

Sales course and workshop content

4
Click HERE for the SPEAR blog

The SPEAR blueprint for sales success

Take the Sales Challenge AssessmentBook a Free ConsultationSPEAR’S SERVICESIntro to Spear blog

Alex Henneberg

Over a 30 year sales career I’ve worked as a strategic sales lead and in coaching and management roles for large enterprises such as Microsoft, BT, Sopra Steria, Siemens and CenturyLink.

I've helped founders, sellers and managers in SMEs and large enterprises, win over £1bn of business and achieve 60%+ win rates.

Connect on LinkedInTestimonials
Alex Henneberg, founder of SPEAR Sales
Acquisition International LeadGen and Sales Performance Awards 2026: Spear Sales Consulting, Sales Transformation Consultancy of the Year 2026 – UK

Sales Transformation Consultancy of the Year 2026 – UK

National Sales Awards 2027 finalist badge: Spear Sales, Sales Development Programme (External)

National Sales Awards 2027 Finalist – Sales Development Programme

Gold laurel badge: BT Presidents Award winner

BT Presidents Award Winner

Helping sharpen your
Sales performance

I guide SME sellers and businesses through Public Sector and NHS procurements using my award-winning S.P.E.A.R. Sales Operating System.

S.P.E.A.R. has been developed and field-tested across hundreds of sales pursuits, helping sellers win over £1bn of revenue and achieve win rates of 60%+.

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Strategy

Sets the sales function:

  • Goals

  • Resources

  • Ideal Client Profile

  • Propositions

Plan
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Turn strategy into structure

  • Structure

  • Process

  • Recruitment

  • Incentives

  • Nurture

  • Governance

Assist
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Enablement:

  • Technology

  • Assets

  • Coaching

  • Techniques

Refine
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Continuous improvement:

  • Learning

  • Orchestration

  • Optimising

  • Progress

What clients say

★★★★★

“Alex is an incredible sales coach with a wealth of experience. He helped me pinpoint areas in my sales process that needed more clarity and provided practical, actionable steps to improve. I’d highly recommend him to anyone looking to sharpen their sales skills and close more deals!”

Eddie Banks
Founder, Lead Giants
★★★★★

“Just wanted to drop you a note to say thank you for all of the support with the training and adoption of the SPEAR/PLANNED models earlier this year. I took a lot away from the course and the PLANNED model is something that is already helping improve our current processes.”

James Smith
Sales Director, One Beyond
★★★★★

“I run a small design studio and recently spoke with Alex about my sales process. It’s clear he has complete mastery of the field and offered a wealth of valuable insights, especially when it comes to objection handling.”

Thanu Varatharajan
Co-Founder, Fawn Studio
★★★★★

“I worked with Alex both in Hong Kong and in the UK. His skill at crafting and negotiating high value deals is exceptional.”

Steve Brookman
CEO/Founder, The Executive Pool
★★★★★

“He understands a vast number of techniques and asks just the right questions to pin point those which he feels are most applicable. I highly recommend him for anyone that would like guidance from a mentor who has some of the best sales knowledge I've seen.”

Alex Cullum
Director, 7 Day Cellar
★★★★★

“Alex is the master of Large Deal Pursuit. He is a leader, a consultant, a facilitator, a manager, a mentor, an inspiration.”

Michael Shaefer
Head of Computing and Digital Learning, King’s House School
★★★★★

“Alex was incredibly helpful in outlining the high-level basics and how they could work for my business. His insights were clear, actionable, and tailored to my needs.”

Greg Wilnau
Co-Founder, Wilnau Design
★★★★★

“He was an excellent mentor and coach and developed my capabilities as a deal architect.”

Srikanth Sharma
Technology leader, Vodafone
★★★★★

“Fantastic mentor. Highly recommend taking the time to chat with Alex. His abundant experience in Sales is incredibly helpful.”

Sohrab Seera
Founder, Computing ReApplied
★★★★★

“A highly professional, innovative and rational thinker, who is expert in commercials, Alex strives to convert every opportunity into a win with his vast knowledge and experience.”

Amit Dalvi
Technology and Digital Strategist, Microsoft
★★★★★

“I love Alex. He is insightful, patient, and proactive in offering solutions and diagnosing problems. I made the right call by having a one-on-one with Alex.”

Collins Donye
Design Manager, Outliant
★★★★★

“He was the 1st mentor that I have had in this platform and has given me the confidence and strategy to approach sales with market tested framework and goals.”

Matthew Kalarikkal
Account Executive, Alanos
Read all testimonials

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”

Zig Ziglar

 For advice on winning Public Sector contracts please email me at alex@spear-sales.com or below

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